"Crystallizing Public Opinion" is the book in which Edward Bernays, founder and first theorician of modern Public Relations profession laid the first tried and true principles of modern marketing and propaganda techniques. In this enlightening book young Edward Bernays, former member of Creel Commission (US War Time Propaganda Department) and one of the two registered publicity consultants of New York City, attempts to prove the value of his new (and weird) profession to the sceptic business public of The United States. While doing this, he describes many details and brings light onto many techniques used by Public Relation Specialists "to shape and mould the opinions of the masses".
As a student of Public Relations, I am a frequent reader of Mr. Bernays' books. However it was only last year that I decided to put my curiosity in to good use and translate his first book in Turkish. Complete Turkish translation of the text awaits the attention of publishers. Interested parties may contact me from kaansekerciler@gmail.com
